Product plus how product + service = competitive advantage
Lovelock, Christopher H.
Product plus how product + service = competitive advantage Christopher Lovelock - New York McGraw-Hill 1994 - xiv, 382p. ill. 24cm.
Includes bibliographical references and index
0071134514 RM88.50
Competition
Customer services
Product plus how product + service = competitive advantage Christopher Lovelock - New York McGraw-Hill 1994 - xiv, 382p. ill. 24cm.
Includes bibliographical references and index
0071134514 RM88.50
Competition
Customer services