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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer - Boston McGraw-Hill Irwin 2007 - xxviii, 558p. ill. 28cm.

Includes bibliographical references and indexes.

ISBN: 0073136662 RM146.15 9780073136660 RM146.15

Subjects--Topical Terms:
Advertising

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