Cases in marketing /
Bernhardt, Kenneth L.
Cases in marketing / Kenneth L. Bernhardt, Thomas C. Kinnear - 7th. ed. - Boston; Burr Ridge McGraw-Hill 1994 - xiv, 665p. ill. 24cm. - The Irwin series in marketing .
007114904X RM107.50
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Cases in marketing / Kenneth L. Bernhardt, Thomas C. Kinnear - 7th. ed. - Boston; Burr Ridge McGraw-Hill 1994 - xiv, 665p. ill. 24cm. - The Irwin series in marketing .
007114904X RM107.50
Marketing--Decision making--Case studies
Marketing--Management--Case studies