Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens - Boston McGraw-Hill Irwin 2002 - xxxii, 614p. ill. 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071122931 RM87.70
Advertising
Contemporary advertising / William F. Arens - Boston McGraw-Hill Irwin 2002 - xxxii, 614p. ill. 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071122931 RM87.70
Advertising