Marketing management and strategy /
Doyle, Peter, 1943
Marketing management and strategy / Peter Doyle and Phil Stern - New York Financial Times Prentice Hall 2006 - xii, 446p. ill. 27cm.
Includes bibliographical references and index
0273693980 RM238.30
Marketing
Marketing--Management
Marketing management and strategy / Peter Doyle and Phil Stern - New York Financial Times Prentice Hall 2006 - xii, 446p. ill. 27cm.
Includes bibliographical references and index
0273693980 RM238.30
Marketing
Marketing--Management