Essentials of marketing / a global managerial approach
Perreault, William D.
Essentials of marketing / a global managerial approach William D. Perreault, Jr., E. Jerome McCarthy - Boston Irwin/McGraw-Hill 2000 - xxvii, 592p. ill. 28cm. - The Irwin/McGraw-Hill series in marketing .
Includes index
0072894822 RM156.00
Marketing
Essentials of marketing / a global managerial approach William D. Perreault, Jr., E. Jerome McCarthy - Boston Irwin/McGraw-Hill 2000 - xxvii, 592p. ill. 28cm. - The Irwin/McGraw-Hill series in marketing .
Includes index
0072894822 RM156.00
Marketing