Marketing, principles & perspectives /
Bearden, William O., 1945-
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed. - Boston, Mass. McGraw-Hill 2001 - xxxvii, 596 p. ill. 28 cm. - Series in marketing .
Includes index
0071180257 RM226.50
Marketing--United States
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed. - Boston, Mass. McGraw-Hill 2001 - xxxvii, 596 p. ill. 28 cm. - Series in marketing .
Includes index
0071180257 RM226.50
Marketing--United States