The new marketing era / marketing to the imagination in a technology driven world
Postma, Paul
The new marketing era / marketing to the imagination in a technology driven world Paul Postma - New York McGraw-Hill 1999 - xii, 175 p. ill. 24 cm.
Includes bibliographical references and index
0070526753 RM70.82
Consumer behavior
Marketing--Psychological aspects
Marketing--Technological innovations
The new marketing era / marketing to the imagination in a technology driven world Paul Postma - New York McGraw-Hill 1999 - xii, 175 p. ill. 24 cm.
Includes bibliographical references and index
0070526753 RM70.82
Consumer behavior
Marketing--Psychological aspects
Marketing--Technological innovations