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Broadcast/cable programming / strategies and practices

Eastman, Susan Tyler

Broadcast/cable programming / strategies and practices Susan Tyler Eastman, Sydney W. Head, Lewis Klein - 3rd ed. - Belmont, Calif. Wadsworth Pub. 1989 - xiii, 583p. ill. 24cm. - Wadsworth series in mass communication .

Includes bibliographical references and index

ISBN: 053409354X RM103.79

Subjects--Topical Terms:
Cable television--Planning
Radio programs--Planning
Television programs--Planning

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