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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - Chicago Irwin 1997 - xviii, 670p. ill. 24cm. - The Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0256214387 RM70.10

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies

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