Competitive marketing strategy /
Czepiel, John A.
Competitive marketing strategy / John A. Czepiel - Englewood Cliffs, NJ Prentice Hall 1992 - xvii, 491p. ill. 25cm. - The Prentice-Hall series in marketing .
Includes bibliographical references and index
0131430823 RM268.90
Competition
Marketing--Management
Strategic planning
Technological innovations
Competitive marketing strategy / John A. Czepiel - Englewood Cliffs, NJ Prentice Hall 1992 - xvii, 491p. ill. 25cm. - The Prentice-Hall series in marketing .
Includes bibliographical references and index
0131430823 RM268.90
Competition
Marketing--Management
Strategic planning
Technological innovations