Cases in marketing strategy /
Hise, Richard T.
Cases in marketing strategy / Richard T. Hise, Stephen W. McDaniel - Columbus, Ohio Merrill 1984 - xvii, 676 p. ill. 26 cm.
Includes bibliographies and index
0000000075 RM102.77
Marketing strategy
Marketing--Management--Case studies
Cases in marketing strategy / Richard T. Hise, Stephen W. McDaniel - Columbus, Ohio Merrill 1984 - xvii, 676 p. ill. 26 cm.
Includes bibliographies and index
0000000075 RM102.77
Marketing strategy
Marketing--Management--Case studies