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Entrepreneurial marketing / real stories and survival strategies

Buskirk, Bruce D.

Entrepreneurial marketing / real stories and survival strategies Bruce Buskirk, Molly Lavik - Mason, Ohio Thomson, South-Western 2004 - xlii, 245 p. ill. 26 cm.

Includes bibliographical references and index

ISBN: 0324158637 RM134.33

Subjects--Topical Terms:
Entrepreneurship
Marketing

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