Business marketing management / an organizational approach
Haas, Robert W.
Business marketing management / an organizational approach Robert W. Haas - 5th ed. - Boston PWS-KENT Pub. 1992 - xi, 899p. ill. 24 cm - The Kent series in marketing .
Includes bibliographical references and index
0534929761 RM130.82
Industrial marketing--Management
Industrial marketing--Management--Case studies
Business marketing management / an organizational approach Robert W. Haas - 5th ed. - Boston PWS-KENT Pub. 1992 - xi, 899p. ill. 24 cm - The Kent series in marketing .
Includes bibliographical references and index
0534929761 RM130.82
Industrial marketing--Management
Industrial marketing--Management--Case studies