Why people buy
O?Shaughnessy, John.
Why people buy John O?Shaughnessy - New York Oxford University Press 1987 - vi, 195 p. ill. 25 cm.
Includes bibliographical references and index
0195040864 RM65.85
Consumer behavior
Motivation research (Marketing)
Purchasing
Why people buy John O?Shaughnessy - New York Oxford University Press 1987 - vi, 195 p. ill. 25 cm.
Includes bibliographical references and index
0195040864 RM65.85
Consumer behavior
Motivation research (Marketing)
Purchasing