Marketing management / strategy and action
Assael, Henry.
Marketing management / strategy and action Henry Assael - Boston, Mass. Kent Pub. Co. 1985 - xix, 750p. ill. 25 cm.
Includes bibliographies and indexes
0534047882 RM59.31
Marketing--Management
Marketing management / strategy and action Henry Assael - Boston, Mass. Kent Pub. Co. 1985 - xix, 750p. ill. 25 cm.
Includes bibliographies and indexes
0534047882 RM59.31
Marketing--Management