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Consumer behavior /

Loudon, David L.

Consumer behavior / David L. Loudon, Albert J, Della Bitta - 4th ed. - N.York McGraw-Hill 1993 - xxiii, 788p. ill. 26cm.

Includes bibliographical references and index

ISBN: 0070387672 RM63.00

Subjects--Topical Terms:
Consumer behavior

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