Consumer behavior concepts and strategies /
Berkman, Harold W.
Consumer behavior concepts and strategies / Harold W. Berkman, Christopher Gilson - 3rd ed. - USA Kent Pub. 1986 - xxv, 650p. ill. 24cm.
Includes bibliographies and index
0534031048 RM88.00
Consumer
Consumer behavior concepts and strategies / Harold W. Berkman, Christopher Gilson - 3rd ed. - USA Kent Pub. 1986 - xxv, 650p. ill. 24cm.
Includes bibliographies and index
0534031048 RM88.00
Consumer