Behavioural aspects of marketing /
Williams, Keith C.
Behavioural aspects of marketing / Keith C. Williams - London Heinemann 1981 - ix, 235p. ill. 24cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation"
Includes bibliographies and index
0434923001 RM30.00
Consumers
Motivation research (Marketing)
Behavioural aspects of marketing / Keith C. Williams - London Heinemann 1981 - ix, 235p. ill. 24cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation"
Includes bibliographies and index
0434923001 RM30.00
Consumers
Motivation research (Marketing)