Consumer behavior /
Schiffman, Leon G
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall 1983 - 615p. ill. 25cm.
Includes bibliographical references and index
013082190X RM33.95
Consumers
Motivation research (Marketing)
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall 1983 - 615p. ill. 25cm.
Includes bibliographical references and index
013082190X RM33.95
Consumers
Motivation research (Marketing)