Strategy / process, content, context an international perspective

Wit, Bob de

Strategy / process, content, context an international perspective Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens - 2nd ed. - London ; Boston International Thomson Business Press 1998 - xvi, 1252p. ill. 25cm.

Includes bibliographical references and indexes

0861521391 RM185.42


Business planning
International business enterprises