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Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel - 10th ed. - Mason, OH Thomson/South-Western 2006 - xlii, 774p. ill. 29cm.

Includes bibliographical references and indexes

ISBN: 0324378327 RM187.97

Subjects--Topical Terms:
Consumer behavior
Marketing research

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