Principles of marketing /
Lusch, Robert F.
Principles of marketing / Robert F. Lusch, Virginia N. Lusch - Boston, Mass. Kent Pub. 1987 - xxvi, 757p. ill. 25cm.
Includes bibliographical references and indexes
0534038972 RM61.36
Marketing
Principles of marketing / Robert F. Lusch, Virginia N. Lusch - Boston, Mass. Kent Pub. 1987 - xxvi, 757p. ill. 25cm.
Includes bibliographical references and indexes
0534038972 RM61.36
Marketing