The big book of marketing /
The big book of marketing /
edited by Anthony G. Bennett
- New York McGraw-Hill 2010
- xv, 464p. ill. 23cm.
Lessons and best practices from the World's greatest companies
Includes bibliographical references and index
9780071621250 RM92.47
Marketing--Case studies
Lessons and best practices from the World's greatest companies
Includes bibliographical references and index
9780071621250 RM92.47
Marketing--Case studies