Services marketing /
Zeithaml, Valarie A.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner - New York McGraw Hill 1996 - xx, 700p. ill., maps 25cm.
Includes bibliographical references and index.
0070782504 RM364.08
Customer services
Marketing.
Service industries--Marketing
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner - New York McGraw Hill 1996 - xx, 700p. ill., maps 25cm.
Includes bibliographical references and index.
0070782504 RM364.08
Customer services
Marketing.
Service industries--Marketing