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Marketing planning and strategy /

Jain, Subhash C.

Marketing planning and strategy / Subhash C. Jain - 2nd ed. - Cincinnati South-Western Pub. Co. 1985 - xiv, 962p. ill 24cm.

Includes bibliographical references and index

ISBN: 0538191309 RM143.64

Subjects--Topical Terms:
Marketing--management

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