Normal view MARC view ISBD view

Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold - 2nd ed - New York: McGraw Hill Irwin 2009 - xxiv, 558p. ill. 28cm

Includes index

ISBN: 9780071287579 RM99.99

Subjects--Topical Terms:
Advertising

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)