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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold - 15th.ed - New York McGraw Hill Education 2017 - xxxi, 714p. ill. 28cm

Includes indexs

ISBN: 9781259921261 RM164.50

Subjects--Topical Terms:
Advertising

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