New products management /

Crawford, C. Merle

New products management / C. Merle Crawford, C. Anthony Di Benedetto - 6th ed. - Boston Irwin/McGraw-Hill 2000 - xxv, 534p. ill. 24cm - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index

0071175164 RM170.36 9780071175166 RM170.36


New products--Management