The marketing research project manual /

Jarboe, Glen R.

The marketing research project manual / Glen R. Jarboe - 4th ed. - Cincinnati South-Western College Pub. 1999 - 235 p. ill. 28cm.

0538891483 RM56.33 9780538891486 RM56.33


Market surveys--Methodology--Handbooks, manuals, etc.
Marketing research--Methodology--Handbooks, manuals, etc.