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Consumer behavior / buying, having, and being

Solomon, Michael R.

Consumer behavior / buying, having, and being Michael R. Solomon - 4th ed. - Upper Saddle River, New Jersey Prentice Hall 1999 - xxi, 586 p. ill. (some col.) 26 cm.

Includes bibliographical references and index

ISBN: 0130812552 9780130812551

Subjects--Topical Terms:
Consumer behavior

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