Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 7th ed. - Upper Saddle River, New Jersey Prentice Hall 2000 - xiii, 469p. ill. 26cm.
Includes bibliographical references and index
0130859141 RM48.61 9780130859143 RM48.61
Consumer behavior
Motivation research (Marketing)
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 7th ed. - Upper Saddle River, New Jersey Prentice Hall 2000 - xiii, 469p. ill. 26cm.
Includes bibliographical references and index
0130859141 RM48.61 9780130859143 RM48.61
Consumer behavior
Motivation research (Marketing)