The fundamentals and practice of marketing /
Wilmshurst, John.
The fundamentals and practice of marketing / John Wilmshurst - 2nd.ed. - London Heinemann 1984 - vii, 239 p. ill. 24cm. - The marketing series .
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923311 RM24.00
Marketing
The fundamentals and practice of marketing / John Wilmshurst - 2nd.ed. - London Heinemann 1984 - vii, 239 p. ill. 24cm. - The marketing series .
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923311 RM24.00
Marketing