Strategic marketing channel management /
Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - New York McGraw-Hill 1992 - xix, 488p. ill. 24cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index
0071129162 RM137.38
Business logistics
Marketing channels--Management
Physical distribution of goods
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper - New York McGraw-Hill 1992 - xix, 488p. ill. 24cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index
0071129162 RM137.38
Business logistics
Marketing channels--Management
Physical distribution of goods