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Strategic marketing management for the pacific region /

Cravens, David W.

Strategic marketing management for the pacific region / David W. Cravens, Bill Merrilees, Rhett H. Walker - 1st. Australasian ed. - Sydney McGraw-Hill 2000 - xi, 468p. ill. 24cm.

Includes index

ISBN: 0074705881 RM207.65

Subjects--Topical Terms:
Marketing--Pacific Region--Decision making
Marketing--Pacific Region--Management
Marketing--Pacific Region--Management--Case studies

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