Cases in global marketing strategies /

Jeannet, Jean-Pierre.

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey - 5th ed. - Boston Houghton Mifflin 2001 - viii, various paging ill., 23cm.

Includes bibliographical references and index

061807192X RM35.15


Export marketing--Management
Export marketing--Management--Case studies