Effective marketing / creating and keeping customers in an e-commerce world
Zikmund, William G.
Effective marketing / creating and keeping customers in an e-commerce world William G. Zikmund, Michael d'Amico - Australia Thomson Learning 2002 - xxix, 553p. ill. 28cm.
Includes index
0324125690 RM75.35
Consumer behavior
Export marketing
Marketing
Effective marketing / creating and keeping customers in an e-commerce world William G. Zikmund, Michael d'Amico - Australia Thomson Learning 2002 - xxix, 553p. ill. 28cm.
Includes index
0324125690 RM75.35
Consumer behavior
Export marketing
Marketing