Consumer behavior and marketing strategy /
Peter, J.Paul
Consumer behavior and marketing strategy / J.Paul Peter, Jerry C.Olson - Boston; Burr Ridge McGraw-Hill/Irwin 1999 - xxv, 545p. ill. 26cm. - Irwin/McGraw-Hill series in marketing .
Includes index
007116703X RM67.27
Consumer behavior
Marketing
Consumer behavior and marketing strategy / J.Paul Peter, Jerry C.Olson - Boston; Burr Ridge McGraw-Hill/Irwin 1999 - xxv, 545p. ill. 26cm. - Irwin/McGraw-Hill series in marketing .
Includes index
007116703X RM67.27
Consumer behavior
Marketing