Consumer behavior /
Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor - Upper Saddle River, N.J. Prentice-Hall 1998 - xxi, 696 p. ill 27cm.
Includes bibliographical references and index
0137700415 RM82.30
Consumer behavior
Consumers--United States
Consumer behavior / John C. Mowen, Michael Minor - Upper Saddle River, N.J. Prentice-Hall 1998 - xxi, 696 p. ill 27cm.
Includes bibliographical references and index
0137700415 RM82.30
Consumer behavior
Consumers--United States