Essentials of marketing / a global-managerial approach
Perreault, William D.
Essentials of marketing / a global-managerial approach William D. Perreault, E.Jerome McCarthy - New York McGraw-Hill 2006 - xl, 638p. ill. 28cm. - McGraw-Hill / Irwin series in marketing .
Includes bibliographical references and index
0072935898 9780072935899
Marketing
Essentials of marketing / a global-managerial approach William D. Perreault, E.Jerome McCarthy - New York McGraw-Hill 2006 - xl, 638p. ill. 28cm. - McGraw-Hill / Irwin series in marketing .
Includes bibliographical references and index
0072935898 9780072935899
Marketing