Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer - 4th.ed. - Boston McGraw-Hill 2005 - xv, 494p. ill. 24cm. - The Irwin series in marketing .
Includes index
0071238328 RM66.27
Product management
Product management / Donald R. Lehmann, Russell S. Winer - 4th.ed. - Boston McGraw-Hill 2005 - xv, 494p. ill. 24cm. - The Irwin series in marketing .
Includes index
0071238328 RM66.27
Product management