Branding unbound / the future of advertising, sales and the brand experience in the wireless age
Mathieson, Rick
Branding unbound / the future of advertising, sales and the brand experience in the wireless age Rick Mathieson - New York American Management Association 2005 - ix, 244p. ill. 24cm.
Includes bibliographical references and index
0814472877 RM97.55
Mobile commerce
Product management
Branding unbound / the future of advertising, sales and the brand experience in the wireless age Rick Mathieson - New York American Management Association 2005 - ix, 244p. ill. 24cm.
Includes bibliographical references and index
0814472877 RM97.55
Mobile commerce
Product management