Satisfaction / a behavioral perspective on the consumer
Oliver, Richard L.
Satisfaction / a behavioral perspective on the consumer Richard L. Oliver - New York McGraw Hill 1997 - xvi, 432p. ill. 24cm.
Includes bibliographical references and index
0071154124
Consumer satisfaction
Consumer satisfaction--Evaluation
Satisfaction / a behavioral perspective on the consumer Richard L. Oliver - New York McGraw Hill 1997 - xvi, 432p. ill. 24cm.
Includes bibliographical references and index
0071154124
Consumer satisfaction
Consumer satisfaction--Evaluation