Normal view MARC view ISBD view

Strategic management in the media / from theory to practice

Kung, Lucy

Strategic management in the media / from theory to practice Lucy Kung - London SAGE Pub. 2008 - viii, 248p. ill. 24cm.

Includes bibliographical references and index

ISBN: 9781412903134 RM175.95

Subjects--Topical Terms:
Mass media--Management
Strategic planning

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)