What customers want / Using outcome-driven innovation to create breakthrough products and services
Ulwick, Anthony W., 1957-
What customers want / Using outcome-driven innovation to create breakthrough products and services Anthony Ulwick - New York McGraw-Hill 2005 - xxxv, 202 p. ill. 24 cm.
Includes bibliographical references and index
0071408673 RM97.55
New products--Planning
Product management
Strategic planning
What customers want / Using outcome-driven innovation to create breakthrough products and services Anthony Ulwick - New York McGraw-Hill 2005 - xxxv, 202 p. ill. 24 cm.
Includes bibliographical references and index
0071408673 RM97.55
New products--Planning
Product management
Strategic planning