Marketing management / (Record no. 14511)

MARC details
000 -LEADER
fixed length control field 00538nam a2200169 4500
001 - CONTROL NUMBER
control field 0000004847
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135580242
Terms of availability RM150.55
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KOT
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Marketing management /
Remainder of title analysis, planning, and control
Statement of responsibility, etc. Philip Kotler
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1976
300 00 - PHYSICAL DESCRIPTION
Extent xi, 529p.
Other physical details ill.
Dimensions 25cm.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Includes bibliographical references and indexes
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management

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