Promotion and integrated marketing communications / (Record no. 16992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005675 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231029s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324062532 |
| Terms of availability | RM571.80 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | POLIMAS |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | SEM |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotion and integrated marketing communications / |
| Statement of responsibility, etc. | Richard J. Semenik |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio |
| Name of publisher, distributor, etc. | South-Western Thomson Learning |
| Date of publication, distribution, etc. | 2002 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 582p. |
| Other physical details | ill. |
| Dimensions | 29 cm. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH | 01/30/2011 | 571.80 | 1 | 659.1 SEM | 0000036208 | 08/08/2024 | 08/07/2024 | 571.80 | 11/10/2023 | Buku Bertanda Merah (Red Spot) |