Advertising (Record no. 18750)

MARC details
000 -LEADER
fixed length control field 00561nam a2200193 4500
001 - CONTROL NUMBER
control field 0000006262
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130152498
Terms of availability RM49.14
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) WEL
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
245 10 - TITLE STATEMENT
Title Advertising
Remainder of title principles and practice
Statement of responsibility, etc. William Wells, John Burnett, Sandra Moriarty
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1989
300 00 - PHYSICAL DESCRIPTION
Extent xxiii, 614p.
Other physical details ill.
Dimensions 28 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra

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