Principles of marketing / (Record no. 19644)

MARC details
000 -LEADER
fixed length control field 00614nam a2200193 4500
001 - CONTROL NUMBER
control field 0000006560
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0673154866
Terms of availability RM81.26
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KIN
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Thomas C. Kinnear, Kenneth L. Bernhardt
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Glenview, Ill.
Name of publisher, distributor, etc. Scott, Foresman
Date of publication, distribution, etc. 1983
300 00 - PHYSICAL DESCRIPTION
Extent xvi, 777p.
Other physical details ill.
Dimensions 24 cm.
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Scott, Foresman series in marketing
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and indexes
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Bernhardt, Kenneth L.
Dates associated with a name 1944-

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