How to produce successful advertising / (Record no. 23607)

MARC details
000 -LEADER
fixed length control field 00466nam a2200169 4500
001 - CONTROL NUMBER
control field 0000007881
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231029s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749410108
Terms of availability RM38.90
040 ## - CATALOGING SOURCE
Original cataloging agency POLIMAS
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) FAR
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Farbey, David
245 10 - TITLE STATEMENT
Title How to produce successful advertising /
Statement of responsibility, etc. David Farbey
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 1994
300 00 - PHYSICAL DESCRIPTION
Extent 172p.
Other physical details ill.
Dimensions 21 cm.
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing in action series
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH 04/10/2011 38.90   659.1 FAR 0000019937 11/16/2023 38.90 11/10/2023 Buku